SIOUX FALLS, S.D. – The Summit League is partnering with Magnifi, an AI-powered highlight generation platform, to elevate and refine its ability to produce engaging, real-time digital content starting with the upcoming 2025-26 athletic season.
Magnifi’s AI-driven platform will be powering automated game and player-specific highlights from a variety of the League’s regular season and championship contests that will be streamed live on the Summit League Network.
"We're excited to begin this partnership with Magnifi and take advantage of the resources and tools their platform provides,” said Summit League Commissioner Josh Fenton. “Our team will be able to utilize those in the digital space to help share the stories and triumphs of our teams and student-athletes in a highly efficient manner."
This partnership will enable game-winning goals, highlight-reel dunks and kills, and buzzer-beaters along with other pivotal plays to be generated with ease by using meta-tags and shared with loyal fans and new viewers.
These signature moments captured by Magnifi’s cloud-based SaaS platform will enhance the Summit League’s visibility, allow for streamlined content delivery and unlock new storytelling opportunities for all of its members.
“The Summit League represents the heart of collegiate athletics. It's competitive, community-rooted, and rapidly evolving,” said Ken Ruck, Senior Vice President, Americas at Magnifi. “With nine Division I member schools competing across 19 sports, their commitment to elevating student-athlete visibility is clear. Our role here is to bring speed and scale to that mission using AI to automate match and player-specific highlights. Whether it’s a marquee tournament or a moment from a niche sport, we’re helping ensure every play has a chance to shine and every fan stays connected in real time.”
The Summit League’s content team will be taking advantage of Magnifi’s leading edge features including end-to-end AI-powered highlight generation, rule-based automated workflows, precision aspect ratios, and one-click social media publishing.
ABOUT MAGNIFI
Magnifi is an AI video automation platform that enables media companies to generate, manage, and deliver highlights at scale. Trusted by leading broadcasters, sports leagues, and digital publishers worldwide, Magnifi seamlessly integrates with existing workflows to enhance fan engagement and operational efficiency.
ABOUT THE SUMMIT LEAGUE
Headquartered in Sioux Falls, S.D., The Summit League is embarking on its 43rd year at the NCAA Division I level and offers 19 championship sports. The League’s nine institutions have a combined enrollment of nearly 100,000 and include five located in top 60 U.S. metropolitan populations and two land-grant universities. Full-time member institutions are the University of Denver, University of Missouri-Kansas City, University of North Dakota, North Dakota State University, University of Nebraska Omaha, Oral Roberts University, University of St. Thomas, University of South Dakota, and South Dakota State University.
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